Midlands Market

Independent traders at the heart of regeneration

Group Ginger are developing a flagship regeneration proposal for a new market, commercial space, cultural and leisure uses and a substantial number of affordable homes.  The study will define an exemplary market experience. The variety balance and mix of uses will be determined by their potential to deliver a vibrant and viable mixed-use development which will extend activity and animation into the evening and enhance the night time economy of the town centre. The ambition of the project is to celebrate the uniqueness of the mix of uses and to establish a key destination with genuine distinction which is relevant to the town and its residents. We see this project as a catalyst for the future vibrancy of the town. 

We are working with the council and Quarterbridge, market specialists, to review the future of the indoor market.  Following a strategic assessment of the market and its future in the town centre a mixed-use proposal inclusive of a new market, business incubation space, entertainment space and residential has been developed. Group ginger have developed a series of strategic options. These studies included retention and refurbishment as well as re-development. Following an analysis of the beneficial impact provided by each option the council decided to invest in the further design progression of the new build mixed-use proposal.  Group ginger and Quarterbridge continue to develop the proposals which include a wider strategic appraisal of the adjacent shopping areas and former Morrison’s supermarket.  Public and trader consultations have been facilitated to investigate the appetite of existing retailers and traders for the new scheme with an overwhelming level of support for inward investment and an appetite to see other uses incorporated into the proposals.